Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect. I’ve highlighted
Make your landing page mobile-friendly Get insights from Google Analytics A/B test your landing pages with different heading and call to actions Tighten your alignment
One of the key steps towards increasing your digital marketing ROI is to optimise your landing pages. And as I’ve previously written, it’s also an
Do you know what people are searching for when they find your site on Google? Is your site appearing for the queries that you expect?
If you’re a small business owner, you know marketing has become complicated. Where are your potential customers? Google, Facebook, TikTok? It’s confusing for SMBs to
A checklist for local SEO Local SEO is a strategy to connect with your local customers. Search engines like Google and Bing base their search
Busy SMBs under-prioritise marketing mainly because they don’t have enough time. But they acknowledge that marketing is important to meet their top priority to get
A bit of marketing each day sends more customers your way. Here are our top 10 ways to be a natural daily marketer. Our work with
This is Aris. He’s a shoe repairer in my neighbourhood. Here he is holding a photo of himself next to billboard about him on the
Copyright © 2021 Upswing Digital
100% obligation free review of your current marketing, resulting in a simple one-page digital marketing plan to achieve your business goals.