Outsource your digital marketing & save on WordPress websites Shopify stores marketing automation Google Ads SEO creative media

Hi, I’m Paul, a digital marketing specialist based in South Melbourne. I can help you optimise and automate your digital marketing to grow your business. I’m also a certified Google Partner.

How my digital marketing expertise can help you reach your business goals.

By placing your brand in front of the very people actively looking for your products or services. By crafting compelling brand communications that resonate with your customers and influence their decision making. By using real world data to inform and understand your customers needs.

Upswing digital marketing services.

Our digital services include customer focused WordPress & Shopify sites, pitch perfect ad campaigns, sustainable SEO programs, time saving marketing automations and account focused CRM management.

Paid media marketing

I’m a certified Google Partner,  who can help you reach people actively looking for your products and services. 

  • Google search ads
  • Google shopping ads
  •  Google remarketing ads
  • YouTube ads
  • Landing pages


With over 200 signals in Google’s search ranking algorithm, you need to get things right to rank on the first page of Google.

  • On page SEO
  • Link building
  • Keyword Research
  • SEO content marketing
  • Local SEO

Web design and development

A fast, mobile- friendly website that align your brand, messaging and content in a seamless and satisfying customer experience is the minimum benchmark.

  • Web design & development
  • WordPress & Drupal
  • Squarespace, Shopify & WooCommerce
  • Landing pages optimised for conversion
  • UX Audit & Design

Content marketing & creative media

Create distinctive digital media for website design, cut-through marketing campaigns and deep audience engagement.

  • Content writing & copywriting
  • Video production & editing
  • Digital media design
  • eLearning & online course development
  • Brochures, proposals & reports

CRM automation & strategy

Power your sales pipeline & customer messaging with targeted emails. Boost your customer satisfaction and save time with marketing automation.

  • Email design, production & delivery
  • CRM optimisation & management
  • Marketing automation management
  • Personalisation & segmentation
  • MailChimp, HubSpot ActiveCampaign & CiviCRM.

Analytics & growth strategy

Get confidence in your analytics to drive actionable insights & improvements in you website and marketing campaigns.

  • Google Analytics Optimisation
  • Data Visualisation & Insights
  • Measurement Strategy
  • Conversion Tracking
  • Advanced Analytics & CRM

What do you need from a digital marketing partner?

Whether your requirements are big or small, one-off or ongoing, I’m a digital marketer that aims to partner with you in a way that works for you, so you can focus on running your business.

As a digital marketing partner for SMBs my goals are to:

  • provide web & digital marketing services when and how you need them.
  • be responsive, trustworthy, reliable & provide value for money.
  • be honest & transparent when analysing your goals and how I can help.
Jock's Ice Cream

Recent work

Benefit from our digital marketing knowledge & experience

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Does your business rely on Google for at least some of your new customers? Get a FREE SEO WEBSITE AUDIT from me, a Certified Google Partner.