Digital marketing & automation for therapists

Stop wasting your precious time on tasks you don’t get paid for.

Appointment Scheduling

Acuity. Calendly. DaySchedule. With seamless client scheduling, secure payments, and workflow automation, all you have to do is show up on time.

Payments & Invoicing

Stripe. Square. Xero. We bring everything together that’s required to accept payment, automate financial processes, and ultimately grow revenue.

Email, CRM & Marketing Automation

ActiveCampaign,. MailChimp. CoverKit. Send beautiful emails to your subscribers with beautiful landing pages and sign up forms that make you stand out. . HubSpot. Connect all the dots with automated client communications that create fantastic customer experiences.

Web Design & Development

WordPress. Elementor. I design, develop and optimise customer focused WordPress sites to improve the customer experience and optimises your most important marketing touchpoint. I can handle big or small updates, fix technical issues & optimise performance.

Digital marketing and automation services for 'by appointment professionals'.

I can optimise your client bookings, communications and website to help you create fantastic client experiences, before and after they’ve seen you.

Digital marketing services to support your business goals

I specialise in web and digital marketing services that enable your clients to schedule, pay and receive personalised communications about your practice, based on their interactions and preferences.

Who I help

I provide digital marketing services for therapists, psychologists, coaches & clinics, to optimise your digital marketing activities and streamline your marketing and client communications.

What I help with

I can streamline and automate your client scheduling, payments and invoicing, web design, email marketing, and marketing automation to save you time and money. I can also help build your brand profile and drive growth.

Why work with me

I've helped numerous small businesses by being client focused, flexible and taking personal care in my work. You get to work with me one on one. I'm the one that will want to understand and your business and I'm the one who will do the work.

Proven Success

I have more than 20 years of web & digital marketing experience. I have helped many businesses achieve long-term sustainable growth. When your business upswings, so does mine.

9 tasks I can help you with right now

Whether your requirements are big or small, I can help you with one part are all parts of your web and digital marketing workflow.

Analytics & Reporting

Set up and optimise Google Analytics is vital to understanding your customer journey and measuring your marketing ROI

Google Business Profile

Optimising your Google Business Profile is vital to listing in Google Maps & increasing calls and visits to your physical store

Client Testimonials

Setting up a customer reviews & testimonial magnet is vital for social proof and lifting conversion rates

Privacy & Cookies

Adding a Privacy & Cookie notice to your website is vital to respecting the privacy & data security of your customers

Website Health

Conducting a website ‘health check’ is vital to ensure your website is secure, fast & works on different screen sizes.

Local SEO Audit

Conducting an ‘on-page’ SEO Audit is vital to increasing your visibility in Google search results for local customers

Welcome Email

Create an automated ‘Welcome..’ email series is vital to create a good impression on new subscribers

Mobile Friendly Website

Making sure your website 'plays nice' on mobile is vital to the user experience of more than likely over half your website visitors.

Segment & Personalise

Segmenting your customer database to send relevant emails is vital to sending relevant and timely emails.

Paul Gleeson

About Upswing

Hi, I’m Paul from Upswing. I have more than 20 years experience working in web and digital marketing. I’ve helped numerous health & wellbeing practices’ create fantastic customer experiences with new and established clients.

I also work well with other small and medium sized businesses, solopreneurs, artisans and craftspeople. I work well with SMBs that believe in the power of digital, but may not have the time, resources, or expertise to execute in-house or engage an expensive agency.

I’m passionate about helping you optimise your online marketing and admin processes, so you can focus on your clients.

Hi, I’m Paul from Upswing. I have more than 20 years experience working in web and digital marketing. I’ve helped numerous health & wellbeing practices’ create fantastic customer experiences with new and established clients.

I also work well with other small and medium sized businesses, solopreneurs, artisans and craftspeople. I work well with SMBs that believe in the power of digital, but may not have the time, resources, or expertise to execute in-house or engage an expensive agency.

I’m passionate about helping you optimise your online marketing and admin processes, so you can focus on your clients.

Client testimonials

"The most amazing thing about these guys is the wonderful combination of technical skill, creativity, industry experience and a down to earth approach to engaging me as a client. I've learnt heaps. Big thanks to the dynamic duo of Jo and Paul."
“Paul has been managing my Google Ads for a year now and my business has really benefited.”
"Paul was engaged by getback to undertake both SEO and SEM programs to help us increase our enquiries and bookings. Paul has managed to do what all others haven't. Increase clients through the door.'

Automate your admin & marketing workflow, so you can focus on your clients

Book a complimentary chat to see how we can help you.

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