Hi! I’m Paul, a digital marketer, here to help you get the most out of your website and online marketing


Digital marketing is about connecting the value and expertise of your products and services with the people who need them, online

If you don’t have the time, resources or knowhow to do that, work with me. I can help build and optimise your website, increase sales revenue, generate more leads, increase website traffic, improve lead quality and use data to measure and drive performance. And I’m a certified Google Search Partner.


Website Development

Your website is ground zero for the customer experience. It’s the path from landing on your website to purchasing your product or service.

Google Ads Expert Melbourne

Google Ads

Advertising on Google Search is by far the most effective way to reach people actively looking for your products and services.

Facebook Advertising

Facebook Marketing

Achieving ‘cut-through’ on social media requires precisely crafted ads, aligned to your business objective and target market.

Active Campaign Marketing Automation

Marketing Automation

Marketing automation allows you to send the right message at the right time along the customer journey.

Integrated digital marketing services, when, where and how you need them

I’m a certified digital marketer who helps small businesses, professional service providers, solopreneurs, online store owners, artisans and makers connect with their customers online, at a fraction of the cost of many digital agencies. No job is too big or too small.

Know Your Brand

Establish a clear understanding of your product or service, the key reasons people use it, and a plan to engage them.

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Narrow Your Focus

Start with one or two channels that will most impact your goals for quick wins and high returns.

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Measure & Improve

The most effective digital marketing campaigns utilise relevant data & insightful analytics to understand what’s working.

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Rcent work

Browse recent online projects


Insights from a digital marketer

I want to help small business owners like me. So I’m happy to share anything I think will help upswing your business.


Kudos from people I work for

Jon Broome

We have been working with Paul Gleeson for over 10 years in building our web presence and digital strategy, encompassing the use of our website and social media channels to build our brand.

Jon Broome, Proclaim
Tim Klingender

I’ve worked with UpSwing on a number of web projects and have been impressed with their ability to devise both creative and technical solutions quickly.

Tim Klingender, Tim Klingender Fine Art

Get your free digital marketing review

I offer a free strategy review that will identify and suggest opportunities to upswing your business.