Web and digital marketing tips and insights to help you sustainably grow your business.
Backlinks to your site User signals (how long visitors stay, click through rates, etc. Citation (Directory listings, social profiles, any mentions of your business around
Upswing has recently helped a number of small businesses fine tune their online marketing in order to increase website visitors, convert visitors to customers and get a
What’s changing? Do you use google Ads? From 30 June 2022, you will no longer be able to create or edit expanded text ads in
Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect. I’ve highlighted
This is Aris. He’s a shoe repairer in my neighbourhood. Here he is holding a photo of himself next to billboard about him on the
You created a digital marketing strategy, you set up your social media channels and you even wrote up a weekly publishing calendar which you’re sticking