To Do List – November 2022
Ready to upswing your business? Here’s my monthly list of 10 tasks that are critical for maintaining optimal website health and digital marketing effectiveness. Here’s
October 20, 2022
Web and digital marketing tips and insights to help you sustainably grow your business.
Ready to upswing your business? Here’s my monthly list of 10 tasks that are critical for maintaining optimal website health and digital marketing effectiveness. Here’s
Backlinks to your site User signals (how long visitors stay, click through rates, etc. Citation (Directory listings, social profiles, any mentions of your business around
Upswing has recently helped a number of small businesses fine tune their online marketing in order to increase website visitors, convert visitors to customers and get a
What’s changing? Do you use google Ads? From 30 June 2022, you will no longer be able to create or edit expanded text ads in
Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect. I’ve highlighted
Make your landing page mobile-friendly Get insights from Google Analytics A/B test your landing pages with different heading and call to actions Tighten your alignment
One of the key steps towards increasing your digital marketing ROI is to optimise your landing pages. And as I’ve previously written about ways to
Do you know what people are searching for when they find your site on Google? Is your site appearing for the queries that you expect?
If you’re a small business owner, you know marketing has become complicated. Where are your potential customers? Google, Facebook, TikTok? It’s confusing for SMBs to
A checklist for local SEO Local SEO is a strategy to connect with your local customers. Search engines like Google and Bing base their search
Busy SMBs under-prioritise marketing mainly because they don’t have enough time. But they acknowledge that marketing is important to meet their top priority to get
A bit of marketing each day sends more customers your way. Here are our top 10 ways to be a natural daily marketer. Our work with
This is Aris. He’s a shoe repairer in my neighbourhood. Here he is holding a photo of himself next to billboard about him on the
The amount of content on the web about getting more customers is mind-boggling. Most of it is long-winded and make it seem like a huge
Every week we get asked questions about how to improve their website experience (aka 10 Tips To Make Your Website Pay Its Way). Generally, we
Your website is live and you’re ready to do lots of business…but how do you make sure that happens? Wouldn’t it be grand if you
7 Ways To Stand Out From Your Competitors. Hint: Do not copy, follow or fixate on them! There is no denying business owners like to
You created a digital marketing strategy, you set up your social media channels and you even wrote up a weekly publishing calendar which you’re sticking
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