Google Ads For Non-Profits
Unlock $10,000 Monthly in Free Google Ads for Your Australian Non-Profit
Each month, thousands of dollars in Google Ad Grants go unused by eligible Australian charities and non-profits. Is your organisation missing this powerful opportunity to amplify your cause?
What is Google Ad Grants?
Google offers eligible Australian non-profits up to $10,000 USD (approximately $15,200 AUD) per month in free advertising on Google Search. That's over $180,000 AUD annually to:
- Attract more donors and volunteers
- Raise awareness for your cause
- Drive traffic to your programs and services
- Increase your community impact
The Impact by Numbers 🚀
- 78% increase in website traffic for participating Australian non-profits
- 57% growth in online donations
- 3.2x increase in volunteer sign-ups
- $12M+ in free advertising distributed to Australian non-profits in 2023
Why Most Australian Non-Profits Struggle with Google Grants
Despite this incredible opportunity, many organisations face challenges:
- Complex registration process with multiple verification steps
- ACNC compliance requirements
- Technical optimisation demands
- Limited internal resources
- Ongoing maintenance needs
Our Australian Expertise Makes the Difference
We specialise in helping Australian non-profits maximise their Google Ad Grants through:
- Full Application Management: We handle the entire process from ACNC verification to account setup
- Strategic Campaign Design: Custom-built campaigns aligned with your mission and local context
- Compliance Monitoring: Proactive oversight to maintain your grant status
- Performance Optimisation: Continuous refinement to maximise your reach and impact
- Monthly Reporting: Clear insights into your campaign’s performance and ROI
Special Offer for New Clients 🎉
Launch Package: $1,497 AUD (Regular $2,197 AUD)
- Complete grant application management
- Initial campaign setup (3 campaigns)
- First month of optimisation
- Training session for your team
- Performance dashboard setup
Bonus: Sign up this month and receive our grant application management package to help streamline your application ($749 AUD value)
Success Story: Head On
Before working with Upswing, we struggled to maintain our Google Grant. Now we’re consistently using our full monthly allocation, reaching thousands more supporters.Â
– Head On Foundation
Ready to Amplify Your Impact?
Book a free call with me to learn how Google Ad Grants can transform your organisation’s digital presence.
Our Guarantee ...
We’re committed to your success. If we don’t help you maintain compliance and utilise at least 50% of your grant within the first 90 days, we’ll continue our service for the next 90 days at no cost.
FAQs
Eligibility & Application
Is my organisation eligible?
To qualify, your organisation must:
- Be registered with the ACNC (Australian Charities and Not-for-profits Commission)
- Have a live website with substantial content
- Register with Google for Nonprofits
- Meet Google’s quality standards
What types of organisations typically qualify?
Eligible organisations include:
- Registered charities
- Indigenous corporations
- Environmental groups
- Healthcare advocacy groups
- Educational institutions
- Arts and cultural organisations
- Animal welfare groups
- Community service providers
What if we're a new charity?
As long as you have your ACNC registration, you can apply. We recommend having at least 3-6 months of website content and activity before applying.
Grant Details
What's included in the $10,000 USD monthly grant?
- Text-based ads on Google Search
- Maximum bid of $2 USD per click
- Access to Google’s keyword planning tools
- Performance tracking and analytics
What can we advertise with the grant?
You can promote:
- Donation campaigns
- Volunteer recruitment
- Programs and services
- Events and fundraisers
- Educational resources
- Advocacy campaigns
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What's NOT allowed with Google Ad Grants?
- Commercial product sales
- Political campaign advertising
- Paid service promotion
- Third-party advertising
- Government service promotion
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Technical & Management
Do we need technical expertise to manage the grant?
While technical knowledge is helpful, our team handles all technical aspects, including:
- Keyword research and selection
- Ad copy creation and optimisation
- Campaign structure and settings
- Performance monitoring
- Compliance maintenance
How long does it take to set up?
Typical timeline:
- ACNC verification: 1-2 days
- Google for Nonprofits registration: 2-3 days
- Ad Grant application: 3-5 days
- Account setup and first campaigns: 5-7 days Total: 2-3 weeks average
What happens if we don't use the full $10,000?
Unused budget doesn’t roll over to the next month. That’s why proper management is crucial to maximize your grant’s impact.
Performance & Results
What results can we expect?
 Based on our Australian clients’ averages:
- 1,000-3,000 additional website visitors monthly
- 15-30% increase in online donations
- 40-60% increase in volunteer enquiries
- 25-45% increase in program registrations
How do you measure success?
We track key metrics including:
- Click-through rates
- Conversion rates
- Cost per conversion
- Campaign reach
- Engagement metrics
- Goal completion rates
Can we target specific geographic areas?
Yes, you can target:
- Specific cities or regions
- Entire states
- National coverage
- Multiple location combinations
Ongoing Management
What ongoing support do you provide?
Our continuous management includes:
- Weekly performance monitoring
- Monthly strategy adjustments
- Quarterly performance reviews
- Regular compliance checks
- Ad copy updates and testing
- New campaign development
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What happens if Google changes their requirements?
We actively monitor Google’s policy updates and:
- Proactively adjust your campaigns
- Ensure continued compliance
- Implement required changes
- Keep you informed of important updates
Can we manage it ourselves after setup?
Yes, though we recommend professional management to:
- Maintain compliance
- Maximise grant utilisation
- Achieve optimal results
- Stay updated with policy changes
Pricing & Support
What ongoing costs should we budget for?
- Management fee: $1,200 AUD monthly
- Optional website optimisation: $720 AUD if needed
- All prices include GST
- No hidden fees or long-term contracts
What support channels do you offer?
- Dedicated account manager
- Monthly strategy calls
- Email support within 24 hours
- Emergency technical support
- Training sessions for your team
Do you have a minimum contract period?
We offer flexible arrangements:
- Month-to-month service
- 3-month starter package
- 6-month optimised package
- 12-month partnership program
