Upswing works with getback to acquire new customers. Many people who suffer from back and neck pain will be unaware or sceptical of the getback program. It is Upswing’s task to reach thos epeople with back pain through, primarily through search visibility and paid ads. It is also Upswing’s responsibility to gain insights into the way getback’s patients connect and interact with each of their practices and how getback can best assist them with their back rehabilitation and spinal health.