I partnered with contemporary artist Nick Howson to create a sophisticated online gallery showcasing his distinctive paintings and artistic process. Working closely with Nick, I developed a strategic approach that balanced aesthetic appeal with practical functionality on the Squarespace platform.
The project encompassed comprehensive brand development, including crafting a consistent tone of voice that authentically represents Nick’s artistic philosophy and approach. I guided content preparation to effectively tell his story and present his artwork in a compelling narrative.
Through careful on-page SEO optimization and strategic content structuring, the website was designed to reach art collectors and enthusiasts searching for contemporary paintings. The resulting design creates an immersive digital experience that mirrors the emotional depth of Nick’s work while ensuring seamless navigation and strong search visibility.
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