Do you know what people are searching for when they find your site on Google? Is your site appearing for the queries that you expect?
These may seem like fairly straightforward questions, however, I’m willing to bet many businesses may only be guessing when they answer these questions. I strongly recommend you find out if you want to attract more people to your products and services on your website.
The solution is pretty simple. Connect your site to the free Google Search Console (GSC) tool. Google Search Console helps you measure your site’s search traffic and performance, fix any indexing issues and optimise your site in Google Search results. If you need some help with this, contact me. Getting it set up is a quick and simple process.
Do you know what people are searching for when they find your site?
The Performance report shows you a list of search queries that tell you what people are searching for when they find your site. You can then sort the table by impression count and see if you appear in the search results for the queries that you expect? If not, you should restructure your site to appear for these queries.
Here are some tips from Google ‘s own help page:
- Use text: Don’t put your important page titles or content in images, video, animations, or other non-text formats that Google can’t understand as easily. If you do use an image for your site or company name, include the name in the page text as well.
- Be complete: Mention everything that you have to offer. Google is smart, but we can’t guess what you don’t tell us.
- Be topical: For instance, if you run an ice cream store that also sells hot chocolate, be sure to feature your ice cream in the summer, and your hot chocolate (or coffee, or sandwiches) in the winter, when people won’t be searching for ice cream. If a new trend starts for kiwi ice cream and you have it in your store, feature it prominently.
Are you getting visitors for these queries? Select and sort by “Average CTR” (Click Through Rate). Try to improve your click through rate by making your site best in class.
Some more tips:
- Get noticed by other sites: Try to get your site mentioned in appropriate places online. See if you can get mentioned on your local news sites or in any other appropriate resources.
- Be descriptive: Use accurate, descriptive titles for your pages. I recommend focusing on one topic per page.
- Keep your site up to date: If your restaurant website hasn’t updated its menu since 1925, then update it; there aren’t a lot of customers searching for sarsparilla these days.