- Backlinks to your site
- User signals (how long visitors stay, click through rates, etc.
- Citation (Directory listings, social profiles, any mentions of your business around the web)
- What’s on your website itself
- Reviews (how good they are, how many & how fast)
- Personalisation for individual searchers
- Your Google Business Profile (GBP). This is the most important factor.
- choose the business category that best matches the keyword you want to rank for
- have your prime keyword in your business name
- add additional business categories
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