A checklist for local SEO
Local SEO is a strategy to connect with your local customers. Search engines like Google and Bing base their search listings on signals such as local content, social profile pages, links, and reviews to provide the most relevant local results to the user.
Here are 12 things you should be doing to optimise your local SEO.
- Optimise your Google My Business profile. Add lots of images of your facilities, staff, your clients and your product or services.
- Improve your website’s internal linking structure.
- Optimise your website’s URL, title tags, headers, meta description, and content.
- Add a location page to your website. Include your address, phone number and maps. Make the phone number clickable for mobile phones. Have separate location pages for each business if you have multiple locations.
- Create local content. Share content relevant to your local community.
- Ensure your website is mobile-friendly.
- Ensure your name, address, and phone number are consistent online.
- Optimise online directories and citations, particularly sites that people may use to look for businesses such as Trip Advisor and Facebook.
- Get inbound links with relevance and authority.
- Engage on social media and don’t forget to add posts to your Google My Business profile.
- Video. Yes, if possible shoot informational video and post it to YouTube to send traffic back to your site.
- Last but not least, collect as many testimonials and reviews as you can. If possible try and get a couple of video reviews.
Below is a screenshot of a search for ‘wine store’ on my mobile phone. As you can see optimising for Google Maps is an important component of local SEO.